After my post earlier this week about using tiny goals to finish what you start, I wanted to talk about another way where you could use tiny goals. A way that I used to measure success. You even might have seen me mentioning it before, in one of my blog posts perhaps. Let’s take a look at what I mean.
Back in 2008, the old days of my internet marketing career, I started out with niche blogging. My goal was to create a decent income through that business. Not too much if you think about it: $2000/month was enough for me. We were living of my husbands income at that time alone, and the goal was to make sure that we would have a backup in case he ever lost his job or got sick. In the meantime my income would be used for saving, renovating our house and the “fun” stuff.
But, while $2000/month isn’t a big goal when you look at what you see on salespages who promise you all the riches in the world, it’s still a big goal when you’re starting out. And big goals can be overwhelming. After all, $2000/month from a single blog? It seems unreal.
So, how did I divide this up to make it more workable for me? Easy, I made smaller goals. Tiny goals. I covered one bill at a time. First our smallest monthly bill: our cell phones, which was around $50/month for both of us. My goal was to get my first site to make that amount each month for at least three months before I moved to another site. At that time I still had an Adsense account and I actually saw results pretty fast for it, once it ranked on the first page. My first goal was covered before Christmas (I started the site in August) after which I moved to another site.
At that point, I increased my goal. I wanted to increase the income of my first site to my second smallest monthly bill (which was our monthly energy bill, at that time $90/month), while I worked on getting my second site to cover our cell phone bills. Once I had 4 niche blogs going I started to invest a little bit of my income back in my business (so I could hire writers for my sites) and I kept growing my income from them until I reached $2000/month. After all, once you’re making $1000 each month and you are covering a few of your monthly bills without having to touch your regular income, $2000 doesn’t sound so difficult anymore.
At that point I learned that I actually enjoyed creating websites, and not so much maintain them. So I started to diversifying, again with smaller goals at a time. Using smaller goals has always benefitted me. With making my goals manageable there is less chance of me getting overwhelmed or discouraged before even getting started.
Are you setting your goals to big so you are getting overwhelmed? Do you have another way that helps you to not get discouraged? I’d love to hear your solutions.