If there is one thing in my business that I enjoy, it’s answering your questions. And this blog post will do exactly that: answer a question one of my subscribers asked me earlier this week about using a newsletter plugin.
Regarding list building. I had an Aweber account for years but found that it wasn’t worth the money.
I see a WP plugin being sold at the moment. What are your thought on it?
Would you recommend it?
PLUGIN NAME AND LINK
Look forward to your reply.
I removed the name of the link since it’s not relevant to my answer, because I wouldn’t recommend using your site to send out newsletters at all. Before I tell you why, let’s look at how those plugins work.
WordPress has a built-in feature that uses PHP’s mail function to send out the emails you need to run a WordPress blog. From creating a new user account to letting you know that you have a new comment, all that works through that function. Newsletter plugins use that same feature to send out fully functional newsletters. So, that’s how those plugins work. Let’s see now why your list is important to your blog and your business.
Your list is basically your number one communication tool. You don’t want to rely on people coming back to your site because they remember that you might post something new. No, you want to be able to tell them you have put up a new article and that they should check it out. It’s also a great way to brand yourself and your business, to promote products and to improve your sales. Your list is your client base, and you want to make sure that it runs smoothly. That’s why you will always see recommendations from other business owners for services like Aweber or Getresponse. Now why would they recommend a paid service, when you can use a plugin? Let’s look at that, shall we?
There are a few reasons why I prefer using a service over a WordPress plugin, but the main ones would be reliability and your email limits.
When I say email limits, I mean the limits that your hosting provider sets to the number of emails you can send out. If you have a large list this could become an issue very quickly. Either your emails won’t go out, or they will go out with a delay. Your hosting might even consider it an abuse of their service. And who wants to get into problems with their hosting, right?
The other reason I mentioned was reliability. When you are sending out emails to your list, you want to make sure that they have the best chance to get to your subscribers, right? However, when you use a newsletter plugin the chances of landing in the spam folder are much greater. One of the reasons for this, is that the spam catching tools will check your IP address in their database. If you are on a shared hosting account, and someone else has been using their hosting account to spam, it’s very likely that your shared IP address is flagged. In that case, your emails won’t go through to your subscribers.
Email services like Aweber and Getresponse do their best to stay on the “good side” of those spam catching tools, which will increase the chance that your emails will end up where you want them to end up: in your subscriber’s inbox.
If you’re still convinced that using a newsletter plugin is the way to go, I would recommend to look for one that allows you to use third-party SMTP services like SendGrid. While this option will still cost you money, you won’t be going through your own hosting account and you will reduce the issues I mentioned above.
Do you use an email service? Or did you opt for a newsletter plugin? Let me know by leaving a comment below, I’d love to hear what you chose and why.