One of the things I’ve had on my goal list this year is to see how I could leverage social media more for my business. More specifically, how I could include Facebook more in my networking efforts to grow my business.
One of the things I learned is that Facebook groups are a great way to do this. I’ve been following some groups in different niches for a while now and I’ve picked up a few tips that I’m trying to put into practice. I’m definitely no expert yet, but I’m learning and growing, and I would love for you to learn and grow too.
1. The first tip I want to give you is to look for groups that fit the interests you expect your customers to have. Let’s say you’re promoting high end furniture on your site. In that case you could look for people who are interested in home design or decoration, for example. I’ve checked out a whole list of different interests and I haven’t found one that didn’t have an existing group yet. I’m sure you’ll find a lot of groups that are relevant to the products you’re selling and your business. Join them all!
2. Once you’re a member of those groups, make sure to post regularly. You should at least find the time to post multiple times a day. I try to get online sometime during the morning, during the afternoon and in the evening before I shut down my computer. The more posts you have, the more likely it is that any member of the group will see your post. As you are a member of different groups, creating unique posts for each might be difficult. When cross-posting, make sure that the content you wrote can be used in multiple groups.
3. I would definitely recommend to use images in your posts. People love images and they more responses than simple text posts. Also, posts with images have a higher chance of being seen in the news feed of the group members.
4. Definitely include links to your website where possible, without coming across as being a spammer. Call to actions like “Click for more information” used together with images in your posts will work well. You want to build the exposure to your site, but don’t overdo it because that could get you banned. A good way to get more exposure is by creating a large fan base. Encourage members in the group to like your Facebook page, which, in turn, will have more information about your company and your products.
5. Set up an autoresponder series. Whether you mention it in posts to the group or on your own Facebook page, you should encourage people to sign up for your newsletter. When visitors sign up for that newsletter you grow your email list, which can become an entirely separate marketing tool. Again, don’t spam your opt in form to the groups you are a member off, but encourage them to visit your fanpage where you have that Call To Action for them.
6. I’ve mentioned it before, but let me say it again, because it’s so important. You do not want to come across as a spammer. Don’t just post ads to the groups. You can’t just take and never give back. Add value to these groups by sharing information, building relationships, adding entertainment. The better the relationship is that you build with the other members, the more inclined they are to trust you and your business.
7. No matter the kind of posts you are creating (informative, ads, …), try to address problems you know your product will solve. Don’t make it obvious that you’re looking for business, don’t just mention the problem and say “Hey, I have the perfect solution for you.” Just make people think about the problem, and let them understand that you have a way of helping them resolve their issues.
8. Another way to encourage people to visit your Facebook page is by creating giveaways. You might be afraid of doing them because you worry about the cost. But giveaways don’t have to be costly. An informative report that addresses visitors’ interests costs you nothing and increases your Facebook fan’s interest in your business.
9. No matter what you do, the most important thing to remember is that your success is dependent upon building a relationship with the individuals in the group and with the visitors to your Facebook page. You want people to trust you, and in turn trust you business.
10. And above all: be Honest. Don’t let promotional puffery slip over into false statements. Always remember: A lie has no legs. When people realize you have been giving false statements to better yourself, all of your effort toward building a relationship is at risk. It is much better to promise less and deliver on every promise.
If you want to see a significant growth in your Facebook Page’s fan base and your business, Facebook Groups is the way to go. Make them a consistent element of your marketing plan.
Are you using Facebook Groups as a marketing tool? I’d love to hear any tips you have to put this tool to its best use. Share them below in the comment section.