After some busy months, redesigning what I want to do in my business and where I want to take it, it’s time that I get back to this website. After all, it’s a great place to collect my thoughts, ideas and plans for the (immediate) future. One of the things I like to do in the next month (or multiple months) is to take a niche and show you how I take it for a testdrive and see if it has potential for me. That last part is important. Sometimes a niche can be very lucrative, but if you can’t find joy in it, that might mean that you don’t give it everything it needs and it won’t become a success for you while it can be a great success for others.
While I won’t be making the niche public on this blog, I will be showing it in my Facebook group. You can always become a member there. Also, while I will try to post regular updates on this blog, there could always be a few days in between them. In the group I’ll be more likely to give shorter updates daily. All good reasons to join us, right? So, now that is all out of the way, time to get to business and see what I got done these first few days of the month.
The niche I decided on is one that I already had a domain name for and that already had a blog set up. I had started it a while back, but never found the time to get it actually from the ground, so I decided that I would make it my main priority for June. After checking the numbers to make sure it’s still a decent fit, I knew it was perfect for a new site. (The two main keywords I look at are getting 49500 searches/month (for “best …” and 9900 searches/month (for “… reviews”)
The first thing I did on Wednesday was set up a WordPress theme (I decided on Lifestyle Pro from Genesis which I customized to fit the niche). After the look of the site was as I wanted it, I focused on setting up the important parts of the site before I can add content. The site now has a contact page and an about me page. I also made sure the backend has everything I need in a site. Security of the blog is set up, all my “required” plugins are set up and the site has been added to Google Webmaster Tools to get all the data I need to make decisions in the future. By the way, if you don’t know how to get information from that data, check out Buried Treasure (affiliate link) from Erica Stone. She shows you exactly how to turn that information in gold.
With my site ready I moved to the next part: social media. I want to make sure I can create authority in this niche, so I need to be found on social media. I set up a Facebook page (and I’m still deciding on creating a FB group, I might do both), I set up a twitter account and a Google+ page, and I added a board for this niche to my pinterest account. Until now I always created a new pinterest account, but I feel that it might seem more natural to have boards in different niches where I can share all kind of things related to my niche, and not only posts from my page. This is a test to see how this will go. I added icons to my header that link to my page/profile/board. I also created great looking headers for the profiles to fit with my niche/blog. Once I had the accounts I went to Buffer and created a free account so I can easily post to my accounts when I find an interesting article in this niche.
Next on my list was finding interesting blogs in this niche that I could add to my feedly account. I check that at least once a day, so if there are interesting articles I can open them and share them on my social media, or find interesting topics to blog about myself. Win-win. How I find these blogs is easy. I do a search for “my general niche” +blog. You either find lists with blogs in your niche, or you find blogs themselves. Read a few articles on each, see if they update their site regularly, and if you like what you see, add them to your feedly list. That’s all there is to it. I try to add at minimum 10 blogs at this point. This list will grow and change in the future, but 10 gives me a great sample to start. Once you have multiple niches to follow it can become a lot to go through. That’s why I recommend that you create a collection for each niche. That way they are grouped together and you can read them at a time you’re focusing on a specific niche.
You see, I got a lot done already, but I wasn’t finished yet. Since this is a niche I’m testing for potential, I don’t want to spend a lot of money at the start. And since I outsource the content for my niche sites, I decided that I would go with PLR for the first articles. I already had something I bought a while back with some great information, and to top things off I got a great deal on PLR content through Tiffany Lambert’s sale this week. Right now I’m working through all that content to see what I have and starting next week I’ll start adding content. I decided on a schedule of three posts per week. The goal is to get all posts for the week scheduled by Sunday evening.
So, that’s all for now. I hope to get a little done each day for this site and that I’ll give you a next update soon.